BCAN Begins Design of New Campaign

As the City of Boston works to implement Community Choice Energy, BCAN has been striving to define our next campaign. On Saturday, January 26, we held a productive retreat to determine how best to support and push Boston to achieve carbon neutrality by 2050. Previously, we had studied Carbon Free Boston’s preliminary report, with selected members reporting to the group on possible priorities in the Energy, Transportation, and Buildings sectors. At the retreat, high-level options in each sector were summarized and discussed. (Here, “high-level” means generally defined, and “options” mean areas for possible concentration by the city as a whole. For example, high-level options in the Buildings sector included New Buildings, Existing Buildings, and District Heating and Cooling).

Our task was to choose options where BCAN could make a difference. As a first step, members voted, ranking their preferred campaigns. Five top vote-getters were identified. Then, members rated each of these on their suitability for a BCAN campaign, using a 1 to 5 scale on pre-selected criteria that included environmental impact, feasibility, environmental justice, “fit” with BCAN’s strengths, and opportunity to work with allies. Then, each member tallied their scores for each option and reported which one got the highest total. Winners from this round clustered around the topics of Net Zero Buildings (making all Boston’s buildings net-zero), Electrification (converting processes that now use fossil fuel directly, such as heating and cooking), and Green Energy (sourcing electricity from renewables).

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If that sounds very general, that is on purpose. We need more time and input to design the details of an effective campaign. We hope some of that input will come from you!

At BCAN’s next Action Team meeting, (6pm Thurs 2/14 at First Baptist Church, JP) you will have a chance to learn more about our proposed campaign and give us your thoughts on how best to move forward. For more information, contact Andy Wells-Bean at 617-971-8568.

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